Logo designing is one of the vital needs of any company that wants to represent a corporate and brand image worldwide. A professionally designed logo holds the power to create a brand identity and good market base that helps in marketing and attracting more business. Think of the logo of brand companies such as Mc Donald and Nike. Simple yet professionally designed to perfection, these logo designs reach out to customers easily and effectively.

Designing logo is not an easy work that can be done by anyone who can draw and scribble. It needs professionally skilled and experienced designers to create a logo that fulfills the purposes of logo designing as below:

• Marketing of the company
• Let customers know about the company
• Company values and reputation
• Building corporate brand image

While on one hand a perfectly designed logo can help create good reputation about the company among customers, on the other hand a poorly designed logo can have adverse effects on your company image. While designing company logo, it is therefore needed that you avoid certain mistakes that can act as barrier on your way to a successful logo designing:

• Clipart Logo
  Do not use clipart images for your logo. Clipart images are easily recognized as borrowed and unauthentic which in turn affect your company credibility.
• Special Effect Logo
  A logo should be without any special effects. The credibility of a logo stands in its ability to reach out to maximum number of customers in black and white colors without any effects. Make sure not to use any unnecessary effects that do not help add value to your company image.
• The Banner Logo
  A logo should be an individual design that represents your company globally. It should not be crammed in a design of rectangular banner.
• Text Only Logo
  Logo that is designed with only text tends to restrict the main purpose of logo designing. The message and uniqueness of the company do not reach out to customers well. A visual element is important in logo designing to attract potential customer’s attention easily and quickly.
• Monogram
  With monogram logos, it takes more time to build an image among customers. The overlapping letter structure of monogram makes customers confused and does not promote your company image well.
• Complex Logo
  Too much use of image and layouts make a logo complicated which is not accepted well by customers.

It is therefore found that simple logo designing done in solid shape and colors makes a better impression among customers. Make a logo that customers can easily understand and relate.

Logo designing helps to build a brand identity for a company. Besides that, it also represents the values and views of the organization to customers worldwide. In addiction to that, it gives credibility, visibility and stability to a company’s reputation. If you need to design a logo for your company, always maintain to avail a professional logo designing company that understand customer’s need and requirement well.

A common question that crosses the minds of many people in relation to logo designing is that whether symbol or color holds more importance in logo design. According to professionals, logo designing is all about the perfect blend of color and symbol. To justify the above stated statement, lets analysis with help of some popular logos from the corporate world. The logo of McDonalds is just a simple “M” in bright yellow but it stirs enough interest among potential customers. Psychological perspective say that the yellow color used in the design of McDonald helps to arouse the appetite of human and is hence used widely in logo designs of restaurants and cafes. The essence of this logo is therefore greatly based on the importance of the proper use of color. On the other hand, there are company logos that have become widely well known and popular because of its use of symbol in the logo design. For instance take the example of FedEx Company where the use of symbol plays a more important and dominating role than color.

The role of color in logo design
Proper use of color is very essential in logo designing. There are several categories of colors that are used in logo design as per the need and essence of the company. Colors such as red, orange, yellow are known as warm colors which influence emotions and a feeling of warmth among viewers. On the other hand shades of blue such as purple, violet, green etc are known as cool colors that describes calm, apathy and grief. Different colors symbolize different feelings such as the following:

• Black symbolizes power, stability and authority
• White stands for purity, peace and cleanliness
• Green stands for growth, luck and money
• Purple stands for wealth, happiness and royalty
• Orange stands for fun, energy and ambition
• Yellow stands for optimism, laughter and happiness

Role of symbol in logo design
A symbolic effect is equally important in a logo design. It helps give a meaning and identity to the company. There are various types of symbols that are widely used in logo designing such as follows:

1. Text logos: Logo designs that are created with help of textual patterns to symbolize professional outlook, elegance and strength is known as text logo.
2. Imagery Logos: In this type of logo designs use of negative space is made in advantage to comprehend with the human mind set.
3. Combination Logos: Logos created by the perfect blend of text and images are categorized under the combined logos.

Therefore, logo designing is not dependent only on symbol or color but a customer’s ability to connect with the logo and its message. Take the help of professional logo designing companies to ensure you get the best professionally created logo for your company identity.