Why is logo important? Well, simply because, it is stated to be the ‘face’ of a particular organization or company. A logo is considered to be the most influential and commanding signature of a brand. A graphical representation of a company and its services, it secures the brand of the particular company and comes up to be the sole visible sign of the same among the target audience. Logos form a crucial aspect of business market and if designed with great thought, it can work in favor of the company and its business.

Here we present to you some of our brilliant and special works in the field of logo design. Surely, the amazing designs would leave you awestruck!

Tasty Karma

Tasty Karma is an organization specializing in the business of dry snacks-food. The main mission of the company is to serve pure goodness of food to health-conscious people. The logo of this particular organization has been designed keeping the four elements of good food i.e. simplicity, purity, health, and taste. The green color and the leaf motif has been integrated in the design to represent the facets of fresh and healthy food while, the red color has been used to project the signs of low cholesterol and healthy heart.

CRS

CRS Commercial and Residential Security deals with the business of installing alarm system in commercial and residential buildings. The organization is headquartered in Las Vegas, Nevada. CRS works to offer safe, secure, and simple living. The logo is designed portraying the way an alarm system works. The red dot has been used in the middle to depict emergency or a security alert. The idea behind the logo focuses on the safety issue.

Poddar Transport

Poddar transport is an organization specializing in the business of transport. The logo for this company has been designed to depict their services. The design showcases the initial ‘P’ and ‘T’ of Poddar Transport. It also integrates the artwork of a road to depict the transport industry and focus on their service area.

A logo is not just something that is good to look at but it is actually the representative of a brand and must work accordingly. So, the task of logo designing calls for the necessity of understanding the brand and the business that the icon is going to represent. Expert designers working with the reputed logo design companies in India devote a lot of time and efforts on gaining enough knowledge about the company more than anything else. So, what are things they try to know about the respective brands? Here is a list of the questions that logo designers ask with regards to your company brand:

What Does the Brand Stand For?

The mission of a particular company is always upheld in an effective manner through an impressive logo. To make this possible, one must be aware of what the brand is all about. This means that it is essential to as to whether the company’s aim is to provide quality products and services, create awareness, inform and so on.

What is the Significance of the Name of the Company?

Designers, while in the process of creating a logotype for any particular business enterprise, delve deeper into the significance of the name of the company. If there is some special meaning, it should be communicated through the iconic representative.

What is the Story Behind the Business?

Most organizations have a story that explains the reason, objective and purpose of their establishment. Now, if the logos are meant to echo this story, the designers must know about the history and it is the responsibility of the entrepreneurs to furnish the designers with enough information.

What is the Brand’s Personality?

Every brand has a personality that can be grasped and appreciated by the target market. For businesses that have a personality, worth communicating, getting an icon that upholds this is a welcome idea.

What is the USP of the Brand?

Highlighting the unique selling proposition of a business through a logo is very necessary and desirable considering the stiff competition in the online world. An icon that emphasizes on everything that is so specific about a particular company becomes preferred and memorable among people. As such, prospective customers get convinced about the specialty of the products and services offered by the business.

The logo of your company is something that works as an instant reminder of what your business offers to the people. This iconic representative of your organization should be visually appealing and meaningful at the same time. There are several instances when a logo has failed to generate sufficient interest among people. In such cases, it is not that the design is unimpressive but it probably lacks the potential to communicate the desired message. So, expert logo designers make it a point not to miss out any aspect that ends up in a not so effective logo.

Here is a quick view of the essential features of an excellent logo:

• Identity- An iconic representative does not have to delineate every aspect of an organization. It should be identifiable and be a clear indicator to the attributes and values of the enterprise, it represents.
• Simplicity- Icons, unlike diagrams and illustrations, need to be simple to the maximum possible extent. Adding too much of text and special effects ruins an otherwise eye- catchy design. The challenge is in creating simple designs that speak volumes about the organization it is visually upholding.
• Mnemonic- An logo is said to have mnemonic value when it has an emotional appeal and the potential to stay in the memory of people for a long course of time. Expert designers create memorable designs by means of an insertion of some kind of spark in the logos.
• Uniqueness- As an entrepreneur, just as you strive hard to let your business stand out among the competitors, a logo must have uniqueness about it. It is this unique quality of the icon that will pave the way for its retention in the minds of the onlookers.
• Credibility- An logo should be as professional as possible. As such, it should generate a feeling of respect, purpose and most importantly, trust. If the logo is able to uphold the respective organization’s competence, it can be said to fulfill its purpose in the most desirable manner.
• Versatility- If the purpose of an iconic representative is to attract, appeal and communicate; it should do so irrespective of its size or the medium. A logo cannot be considered an effective one if it looks good on the web but fails to do so when seen in print. While color is certainly a very important factor in logo designing, a good icon looks perfect in black and white as well.

These days, when business enterprises are competing with each other, a suitable logo can do a lot to ensure the success of the respective business organizations. An icon should necessarily communicate the nature as well as the values and objectives of a business enterprise to the target market and beyond. As such, a brand logo or a business logo goes a long way in establishing the brand image and enhancing the corporate identity of an enterprise.

If you are worried about your businesses not getting the right exposure among the market, concentrate on its iconic representative and consider rendering it with excellent graphics. A qualified and professional logo designer can come to your rescue in this regard. Expert graphic designers know the precise ways of designing symbols that uphold everything about your organization in an appealing and eye- catching manner.

You might come across several logo designers, promising to offer you with impressive designs. However, while looking for a good logo designer in India, you must take into account the certain factors and make sure that the designer fulfills the following criteria:

• Proper Understanding of Your Design Requirements

To begin with, the designer must have a perfect understanding of what exactly your enterprise does and most essentially, its unique selling proposition. The icon needs to highlight this aspect well in order to capture the attention of the onlookers and leave a long- lasting impression on their minds.

• Expertise in Creating Different Types of Logos

The renowned brands and businesses often keep changing their visual representatives for better look and appeal. Different types of symbols are also tried out by these brands. If you really want the logo of your business to make its mark, you should choose a designer, who is adept in experimenting with his own work. As such, he should be able to create all sorts of logos such as corporate, text- based, iconic, illustrative and so on.

• The Experience of the Designers

The more experienced the designer is, the better will be his knowledge of designing the appropriate graphics for your business. Therefore, it is always better to go for designers who can show you with a portfolio of their works done so far.

With these factors in mind, you can definitely come across professionals, assisting your organization move towards success by virtue of excellent logos

With brands vying to come to the forefront and get noticed by their target audience, businesses are gradually finding stock images or clip arts a thing of the past. In order to mesmerize the target market, organizations are rapidly adopting illustrative design so far as their logos or websites are concerned. In fact, good illustrations can  be effectively used is magazines, posters, business cards and a number of other business stationeries and prove to be a good attention drawer and source of engagement. Meaningful illustrations go a long way in establishing brand value and enhancing brand image.

Remember that while a good illustration has the potential to take your brand to new height, a bad one may ruin the very purpose for which it is being done. Here are some considerations which ought to be given a thought for preparing meaningful illustrations:

• Prepare Sketches : Before you start with the design, it is advisable to prepare a sketch on a piece of paper using a brush or a pencil. It has been seen that good sketch always leads to a good design. It can then be scanned and used as a distinct layer in Photoshop or Illustrator. In case your objective is to make illustration of simple structures such as rectangle, triangle, circle and so on, preparing a sketch will help you a lot in saving time once you are using the graphic editor program because you will then know precisely what you need to draw.

• Be Original : If you are drawing out something for an illustrative design, it may not be good at the very first instant, but if you continue drawing on your own, you will surely improve with practice. It is best not to use someone else’s ideas. Look for something unique that will help to distinguish your style from that of others. This simply implies that if five illustrations are working on drawing a mango, each should ensure that his is distinct from the other four.

• Make Proper Use of Color : Once you begin with the sketch, take into consideration the color palette that you use. Colors are very crucial to define the mood of the entire picture: happy or sad, flabby or energetic. Select a maximum of three primary colors for the picture and then use your imagination to try out different half-tones of the primary colors.

• Pay Attention to the Composition : Here composition means the manner in which you are placing the illustration elements on the canvas. This is indeed very important. Keep in mind that figures which are dark in color or of a large size should not find place at the top of your canvas. They are “weighty” and hence you should see to it that they are positioned at the bottom. Another significant rule is that if you are placing a solitary object, the distance between the top of the canvas and the object should be shorter that that between the object and the canvas bottom. This is in line with one of the principal aspects of human vision—the canvas’ optical center is at a higher position than its geometrical center.

Good illustrations can indeed be used in a number of places and are very effective tools to get noticed. These guidelines will help you create illustrations that have their own uniqueness and do not get lost in the crowd.