Best Design Hacks for Infographics

Infographics have multifarious advantage for your business. They are well suited for search engine optimization and brand visualization. Here are some infographic design hacks that can help you create a stunning and influential infographic:

Addressing Your Niche Audience

The goal is to keep your finger on the pulse of your target audience. If you can figure out what your potential prospects want, you can create an infographic that will gain the highest traffic, garner the most views and attain the highest virality. Explain how your business can solve a specific problem that matters to your niche audience.

Simple & Focused

Infographics are powerful in their ability to present advanced complex ideas into visually simplified form. Definitely avoid presenting your infographics as a vast mesh of unorganized facts and figures. Infographics that require high level of cognitive processing are mostly ineffective in driving the message home. Infographics in the visually simplified form are more engaging and have better conversion rates.

Persuasive Headline

Brilliant headlines are imperative in drawing the audience attention. Killer headlines work when they can accurately describe the infographic. Additionally, good headlines are simple and short enough to be understood at a glance.

Focus on the Flow

Like an interesting story, effective infographics are those that are lucid and flow seamlessly across different concepts both visually and cognitively. They take the audience on a journey from one idea to another sequentially through a thought process. It allows your audience to see how the dots are connected, and get a sense of the bigger picture. By creating a flow, you ensure that the audience is engaged, and you are able to persuade your audience with the message you are presenting. Simply throwing out a bunch of information into the infographic is highly ineffective.

Authenticity of Facts and Figures

Infographics are the best way to present data. Just looking at decimal, fractions, percentages or statistics does not mean much. They alone do not convey any meaningful message about your business and the solutions that you offer. However, when the data is represented in a graphical form they become incredibly meaningful. That’s where the unique power of infographics lie. While you are making all this effort, make sure that the statistics are not false. Double-check and recheck the data. It is also imperative to determine that your sources are reliable. Make sure that the sources are up-to-date with the latest trends. It does not help to use old stats, especially in industries that are prone to rapid changes. Furthermore, cite your sources. Sources can be cited at the end or in the body of the infographic, as long as it does not break the flow of the infographic.

White Space

Besides the graphics and the data it is important to add white space in your infographic design. The negative space helps to balance the visual elements and helps to guide the audience as they read through the infographics.

Infographics are certainly thriving as efficient marketing tools. Spare yourself from wasting a lot of resources by keeping these infographic design hacks on top of your mind when creating good quality infographics.